The “Power of Desire”, Milan
30 September 2023
For one morning on September 23, the world of fashion
and automobiles came together at the Ferrari Style show in Milan. The historic
theater in Milan's Piazza Vetra was transformed into an intimate, immersive
space, infused with contemporary sounds and classical opera.
Rocco Iannone, Artistic Director for the past 4 years,
invited 350 enthusiasts to attend his Spring/Summer 2024 show.
Color, form, material: the "Power of Desire"
took the Ferrari collection into a new dimension of complex simplification and sublimation.
Fabrics, finishes and details unite innovation and craftsmanship, research and
sophistication.
The show attracted worldwide attention, highlighting
the perfect fusion of automotive performance, innovative design and inimitable
style. The string orchestra positioned in the center of the circular hall
enhanced the ball of Rocco Iannone's creations.
Our Marketing Manager, our Experience Manager and some
of our customers had the opportunity to take part in this fashion show where
Italian craftsmanship was celebrated.
The show reinforced
Ferrari's commitment to elegance, passion and innovation, while celebrating the
boundless creativity of Italian fashion.